PETALING JAYA: The awarding of halal certification by JAKIM to more than 100 MIXUE Malaysia outlets has further reinforced the brand’s market presence while highlighting its commitment to social responsibility and consumer trust.
MIXUE Malaysia General Manager Wang Wei Long said halal certification is not merely a promotional tool but a foundation for responsible business practices and long-term brand development.
He noted that beyond compliance, MIXUE actively contributes to community welfare, citing recent flood relief efforts in Perlis and Perak where the company provided aid and moral support to affected families, the elderly, and children.
Meanwhile, MIXUE Halal Project Leader Guo Xuying expressed appreciation to JAKIM for its guidance throughout the certification process, which helped enhance the company’s Halal Assurance System.
“Halal certification is the beginning of our broader responsibility to society, as we continue to strengthen the brand, empower our partners, and provide high-quality products at affordable prices,” she said.