Beyond product launches: Samsung’s CES 2026 Tech Forums to debate AI ecosystems, digital trust, new TV economics and emotional design
SEOUL — Samsung Electronics is expanding the scope of CES 2026 with the announcement of four major Tech Forum sessions, demonstrating that the company intends to shape not only what technology does — but how it should exist within society.
The forums, taking place January 5–6, will gather industry experts, technologists, academic voices, analysts and creative leaders to discuss four major technology frontiers shaping the next decade.
The journey begins with the smart home. In “When Everything Clicks,” panelists will examine the importance of open AI ecosystems, where devices from different brands cooperate rather than compete. Speakers are expected to explore how shared protocols, cross-industry collaboration and user-centric frameworks can unlock genuinely useful AI.
The second panel poses a fundamental challenge: How do we build trust in the AI age?
“In Tech We Trust?” will dive into encryption, data privacy, responsible AI governance and transparency. The conversation acknowledges a global truth — AI cannot transform society if people are afraid of it.
Later in the day, Samsung brings entertainment into the spotlight. Streaming television is entering a new era where FAST channels, hybrid platforms and creator-owned networks redefine what television means. The “FAST Forward” session will unpack how these models will influence consumer choice, advertising dynamics and viewer engagement in the years ahead.
The final forum shifts to emotional and aesthetic dimensions. “The Human Side of Tech” calls on the industry to design products that people love, not merely use. Discussions are set to revolve around integrating AI creatively, adopting expressive design languages and looking beyond minimalism to deeper human connection.
According to Samsung, these forums are strategically curated to complement the company’s CES product lineup. They aim to bridge technical innovation with broader cultural, ethical and experiential considerations — signalling that the future of technology must balance functionality with responsibility and humanity.
In short, Samsung wants CES 2026 to be remembered not only for what technology can do, but also for the conversations that determine what technology should become.