NEW YORK — A growing wave of AI-generated marketing content that lacks proper editorial supervision is threatening to undermine consumer trust and digital performance, according to a warning issued by Interact Marketing.
The agency said rapid AI adoption has dramatically increased content volume across industries, but this acceleration has frequently come at the expense of quality control, rigorous fact-checking, and established publishing standards.
CEO Joe Beccalori said the firm has observed a clear correlation between the rise of generative AI usage and the decline in meaningful, high-quality marketing communication.
He added that not only are consumers becoming more aware of detectable AI content, but many are also showing signs of fatigue towards repetitive messaging and generic presentation.
The company’s findings pointed to multiple risk factors, including the growth of content that is easily identified as AI-generated, inconsistent verification of information, and weakening traditional benchmarks for excellence.
Compounding the issue, AI-driven search and recommendation systems are increasingly rewarding brands that deliver authentic, accurate, and trusted content — while deprioritising low-quality automated output.
Without corrective measures, Interact Marketing warned that brands could face long-term reputation challenges, declining engagement, and measurable losses in digital visibility.
To mitigate these risks, the agency recommends a responsible AI adoption framework that blends automation efficiency with essential human editorial oversight.
Headquartered in New York, Interact Marketing specialises in AI-powered SEO, paid media, content strategy and analytics, and continues to advocate for strategic, ethical use of AI to maintain credibility in a rapidly evolving digital ecosystem.