IRVINE, Calif.: Kia America turned one of the world’s most-watched New Year’s Eve celebrations into a tribute to innovation and teamwork as it highlighted the all-new 2027 Kia Telluride in Times Square while honoring the Kia Georgia manufacturing team behind its success.
As millions watched the iconic New Year’s Eve countdown, Kia used the moment to showcase the evolution of its flagship SUV. Throughout the final minute of 2025, vivid imagery of the Telluride’s elevated styling, comfortable “sanctuary-like” cabin and enhanced connectivity features illuminated Times Square. The final segment focused on the men and women in West Point, Georgia, whose craftsmanship brought the Telluride to life.
The Telluride has become one of Kia’s defining products since its launch, praised for refining Kia’s brand image while meeting real-world family SUV demands. The upcoming 2027 model builds upon this legacy, adding new technology advancements and an available hybrid system, aligning with future mobility needs.
According to Kia, this Times Square showcase symbolizes transformation — both in the automotive landscape and within the Kia brand itself — demonstrating how Telluride has driven Kia’s reputation forward year after year.
Set to reach the U.S. in Q1 2026, the 2027 Telluride continues Kia’s trajectory of innovation, performance and customer-focused design.